Zùsto is a revolutionary sugar substitute.

It combines specific food fibres that were chosen for their health benefits and their excellent qualities as a sugar alternative.


“As a diabetic I am very happy with this product. It provides me with a way to enjoy normally forbidden recipes.”

Ray C.

This is a fantastic sugar replacement. I starting substituting it for sugar in baking about two years ago to look after my sweet toothed husband – he has never noticed the difference, just appreciated that I was making puddings instead of his buying them. Delivery after order is incredibly fast, great service

Rebecca N Sept 2021 

“Excellent product, far superior to any other sweeteners and,arguably, superior in taste to sugar itself and definitely more healthy in every way.
A bit more expensive than others but, superior in terms of its versatility.
Quality packing and delivery, will definitely grow its market share as it becomes better known.
I am an independent user and have no connection to this product or it’s manufacturer.”

D Symmons Aug 2021

Now available new resealable 300g bag 


Zùsto is a sugar substitute with a heavy fibre content and only natural, FDA-approved ingredients. It provides sweetness identical to sugar, while being superior to sugar in terms of structure and texture. The key benefits of Zùsto are:

  • Replaces sugar 1:1 – no need to change existing recipes.
  • Low glycemic index of 22 – suitable for diabetics.
  • 98 kcal per 100g – 75% fewer calories.
  • Trusted by professionals and hobby bakers.
  • As seen in Natural Health and the Sunday Express.
  • Vegan and gluten free.

Health Benefits

  • Increased absorption of calcium & magnesium (↓ Osteoporosis)
  • Relief of constipation & diverticulitis
  • Reduction in blood cholesterol
  • Slowdown of glucose in absorption in blood
  • Stimulation of intestinal flora
  • Increase in stool frequency and mass
  • Improved lipid metabolism


Zùsto exists mostly of dietary fibres from corn and chicory. Those fibres deliver the sweet taste and structure of traditional sugar, but also strengthen the good health and well-being. This means that up to 99% of the Zùsto ingredients lower the blood sugar level when used as sugar, which makes Zùsto the perfect solution for diabetes. Zùsto is supported by a scientific board of professors at the universities of Brussels and Ghent, Belgium.


“Zusto has been a real problem solver for us, I can now have one offering across several individual dietary requirements, its perfect for diabetics and is allergy free.

I have used if for cakes, tarts, scones, pastry, croissants, ganache, bread, anglaise, butter cream, jams and syrups etc and it performs brilliantly, it doesn’t leave a strange sensation in your mouth.We now use it for all kids desserts and treats as it has 75% less calories than sugar. Zusto browns and caramelizes properly and is the first sugar alternative  I have ever seen that performs and tastes like sugar!”

Pastry chef Ross Sneddon

“Zusto’s ingredients are all natural and are FDA-approved in Europe and the United States. There’s no reason not to commercialise it.”

Prof. André Huyghebaert

“We found by replacing the sugar content and in our ice cream with Zusto, it did not effect the taste or the freezing quality. Customers couldn’t tell the difference.”

Eric, Ice Cream Chef at Charlottes Jersey ice Cream Parlour. 

“Obesity is a prosperity disease that both young and old are suffering from more and more.”

Dr.med. Thierry Hanh

As Seen In..  


  • 98 KCAL PER 100 GRAM


Are you ready to enjoy the sweet side of life ?